As you might have noticed, I was a bit silent last week. I have been working on new publications, a major redesign of my website, and a full rebranding, with a great new logo (and a dedicated print collection) that best represents what I’m going to do with my work.
The bold elephant’s story.
When I embarked on creating my new logo (called The Bold Elephant), I decided to use to full advantage the human perceptions of animal characteristics to condense our core values into a micro graphic-story.
The elephant has to overcome its fear of mice to move forward. He makes it, but this is not enough for him. Then he decides to take another step: now he wants to know that total stranger. This decision changes everything and represents the beginning of a completely new story where both the elephant and the mouse will move forward. Together.
Because curiosity may be a natural friend to diversity, it opens the door to different points of view. It facilitates insights and understanding. It invites involvement. It allows moving over the line of conformity in this social networking age. It helps to keep alive and foster an ideal of harmony between a tenacious sense of self-determination and a strong sense of community.